Website builders for landing pages rarely get attention of SEO specialists. It is believed that promoting such websites is impossible or very difficult due to platform restrictions. However, there are exceptions: the well-known WordPress is easy to promote in Google after installing Yoast SEO plugin, while much simpler and modern Tilda has everything you need for SEO - already pre-installed! The reality is you need to understand how to utilise available tools and website promotion on Tilda will be a walk in the park.
We asked fellow Australian digital marketers: how SEO friendly Tilda is? Opinions divided, responses we received differed from "What is Tilda". "will there be similar problems with the Tilda as with WIX?" and something like "what difference does the platform have?". Lets get to the bottom of this...
Tilda SEO Tips
Promotion in Tilda begins with filling in fields in the SEO section of the admin panel. As always content is King and content must feature proper headings and meta tags. It’s easy to figure out how to add meta title and description in Tilda website editor.
The first thing you have to face is setting the H1 header. It should be to-the-point and reflect the essence of the page. This is not only for search engines, but also for users: a website with clear headings is easier to navigate in.
In the case of Tilda landing page editor, H1 can be changed in the administrative panel in page editor. You need to move the mouse cursor to the upper left corner of the block with a heading, click on “Settings” in the window that appears and scroll through parameters until the “Heading SEO tag” field appears. In the drop-down list, select the H1 value for the desired header.
How to register meta tags
The “Title” and “Description” fields are key elements of SEO.
In order to set meta tags, you will need to navigate to a desired page in Tilda admin panel, select "Settings" and go to the "Facebook and SEO" tab. It will require you to find the subsection “Customise appearance in search”, which contains the necessary fields. In Tilda they are called:
Use Google SERP Snippet Optimisation Tool tool to combine a title and description which matches Google's character limitations.
Filling these parameters will have a good effect on page performance, but that is not all that you can do. There are other settings and attention to them is important for successful optimisation.
- “Title” - the Meta Title tag, which is displayed in search engines as an extended page name. 70 characters or less.
- “Description” - Meta Description, a summary of page contents. Max 156 characters.
- “Canonical link to a page” - sets the value of the rel = canonical attribute, which allows you to fight SEO rank cannibalisation by duplicates;
- "Indexing" allows you to prevent search engines from including a specific page to search results;
- "Links" stops indexing for search engines URLs.
Other SEO settings
Search rank depends on a number of criteria that a resource must meet in order to successfully compete for top positions in Google SERP. Tilda administration panel's “SEO” section is not only a page with recommendations: you can also configure other parameters there.
If you have troubles with Tilda landing page SEO, you can always ask us for help.
- Https. The SSL certificate is essential nowadays for web promotion. Tilda provides a free SSL certificate from Let's Encrypt
- Google Tag Manager. You will need to connect the utility from the search giant to promote your website with them. (Install Google Tag Manager and add Google Universal Analytics there)
- Redirects for WWW and HTTPS. Tilda makes it easy to configure redirection from links that does not contain WWW and HTTPS to versions with an SSL and prefix. No coding required!
- Redirects to pages. Allows you to configure 301 Redirects if any URL has been changed to avoid errors.
- Favicons. Favicon icons are displayed in the search results as small avatars of the websites and their loading has a beneficial effect on both traffic and brand recognition.
- Forbid indexing. Generally forbids to index a website in search engines. Useful for pages which are in development and closed to public access.